Car Dealerships
Premier Motors
Premier Motors runs three showrooms across Dhaka and wanted a predictable stream of test-drive bookings without relying on walk-in traffic alone.
412
Test-drive leads
-46%
Cost per lead
3 months
Campaign period
The Challenge
Their previous ad spend was going to broad awareness campaigns with no clear path to a showroom visit, and no way to measure which vehicles were actually driving interest.
Our Strategy
We rebuilt the funnel around inventory: dynamic ads pulling live stock, a booking-first landing page, and retargeting for anyone who viewed a vehicle but didn't inquire.
Execution
- Filmed a walkthrough series for the 12 highest-margin vehicles
- Built dynamic catalog ads synced to live inventory
- Launched a WhatsApp-first booking flow to cut form friction
- Set up call tracking to attribute bookings to specific ads
Results
- 412 qualified test-drive leads in the first quarter
- Cost per lead down 46% versus the previous agency
- Two showrooms reported their best sales month in company history
