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JMH Marketing Agency
Case Studies

The strategy and numbers behind our best work

A closer look at how we approach real client problems — not just the highlight reel.

Car Dealerships

Premier Motors

Premier Motors runs three showrooms across Dhaka and wanted a predictable stream of test-drive bookings without relying on walk-in traffic alone.

412

Test-drive leads

-46%

Cost per lead

3 months

Campaign period

The Challenge

Their previous ad spend was going to broad awareness campaigns with no clear path to a showroom visit, and no way to measure which vehicles were actually driving interest.

Our Strategy

We rebuilt the funnel around inventory: dynamic ads pulling live stock, a booking-first landing page, and retargeting for anyone who viewed a vehicle but didn't inquire.

Execution

  • Filmed a walkthrough series for the 12 highest-margin vehicles
  • Built dynamic catalog ads synced to live inventory
  • Launched a WhatsApp-first booking flow to cut form friction
  • Set up call tracking to attribute bookings to specific ads

Results

  • 412 qualified test-drive leads in the first quarter
  • Cost per lead down 46% versus the previous agency
  • Two showrooms reported their best sales month in company history

Restaurants

Chillox

Chillox had loyal regulars but a brand identity that hadn't been touched in six years, and near-zero presence with a younger audience.

+58%

Follower growth

+22%

AOV increase

90 days

Launch window

The Challenge

The old branding didn't photograph well for social, and the menu content wasn't built for how people actually decide where to eat — through Reels and Stories, not ads.

Our Strategy

A full identity refresh paired with a content-first launch: new packaging, a distinct visual language, and a 90-day content sprint to rebuild social relevance.

Execution

  • Redesigned logo, packaging, and in-store signage
  • Shot a modular content library for 90 days of posts
  • Ran a launch-week collaboration with three local creators
  • Rebuilt Instagram and Facebook from the ground up

Results

  • 58% follower growth in 90 days
  • Average order value up 22% post-rebrand
  • Three menu items sold out in launch week

Resorts

Cox's Bazar Resort & Spa

A beachfront resort needed to fill rooms ahead of the winter season without discounting rates and eroding their premium positioning.

2.8x

Direct bookings

-33%

OTA fees saved

Peak winter

Season

The Challenge

Generic destination ads were driving cheap traffic that didn't convert, and the brand had no aspirational video content to justify premium pricing.

Our Strategy

A brand film establishing the resort as a premium escape, backed by retargeting campaigns segmented by trip intent — couples, families, and corporate retreats.

Execution

  • Produced a 90-second brand film and six cutdowns
  • Segmented ad sets by traveler type with tailored offers
  • Built a direct-booking landing page to bypass OTA fees
  • Ran an early-bird campaign 60 days before peak season

Results

  • 2.8x increase in direct bookings versus prior season
  • OTA commission spend reduced by a third
  • Highest-rated December on record for guest satisfaction

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